We bring the travellers.
You gain the customers.
Atlas is designed to attract travellers into collectible campaigns built around your destination, route or experience, and to give genuine Atlas members a reason to book, visit, collect and return.
For destinations, hotels, airlines, attractions, tour operators, hospitality venues and loyalty brands.
Travellers discover you
Relevant travellers find partner destinations, experiences and offers through Atlas discovery and collectible campaigns.
A collection worth completing
Custom stamps and collections give travellers a reason to visit, book and keep coming back.
A genuine benefit
Atlas Partner benefits are real savings or perks for members, not just advertising space.
Privacy-preserving reporting
Partners see aggregated campaign performance. Traveller identity and personal journals stay private.
Three models, one member-first standard.
We recommend the model appropriate to the organisation and campaign. Sponsored collections and rewards are always clearly identified to travellers.
Affiliate Experience
A commission-generating experience or booking. No exclusive Atlas member benefit is required.
Best suited to bookable experiences and directly attributable customer actions.
Atlas Partner
The partner provides a genuine member saving or exclusive benefit, alongside a custom stamp collection.
Best suited to hotels, attractions, routes, events and travel brands.
Promoted Partner
Paid, enhanced placement within Atlas, on top of the Atlas Partner benefit standard.
Best suited to brands wanting greater visibility for a genuine member offer.
Built for organisations shaping the way people travel.
Tourism boards and destinations
Spread visitors across neighbourhoods, seasons and lesser-known regions.
Hotels and resorts
Turn stays into collectible moments that encourage direct booking and return visits.
Airlines and lounges
Give routes, hubs and lounges a collectible presence in the traveller's passport.
Tour and experience operators
Attach experiences to the collections travellers are already working through.
Attractions, museums and hospitality venues
Convert nearby travellers into visits, admissions and covers.
Loyalty and travel-card brands
Add a collectible, real-world reward layer to existing member programmes.
Automation, APIs and AI, designed to support partners.
Atlas is not yet in production. The capabilities below describe intent and direction only, not live functionality.
APIs
Planned capability to exchange or verify approved information such as bookings, availability, redemptions and verified transactions, subject to available integrations and traveller permission.
Automation
Designed to support agreed rules such as campaign scheduling, availability, expiry and reporting workflows, reducing manual partner administration.
AI
Planned to provide intelligence such as audience recommendations, campaign concepts, relevance and aggregated insights to help partners plan better campaigns.
Traveller privacy comes first.
Partners and travellers hold separate accounts. Genuine traveller activity may support aggregated campaign reporting, but no traveller identity, private journal, personal itinerary or identifiable travel history is ever exposed to a partner.
- Location and verification require clear traveller permission.
- Sponsored collections and rewards are visibly identified.
- Partner reporting is aggregated and privacy-preserving.
- Travellers control what they save, share and make public.
Build a journey travellers want to collect.
Tell us who you are and what you'd like to offer Atlas members. We'll come back to you with a suggested approach.
Collection concept and stamp design
Genuine member benefit or reward
The right partnership model for you